Marketing Automation & AI Engineer

Wego Medika Indonesia is a premier online travel metasearch platform serving millions of travelers seeking the best flights and hotel deals. We are looking for a visionary Marketing Automation & AI Engineer to join our innovative team. In this role, you will sit at the intersection of technology and marketing, leveraging cutting-edge tools to drive our growth and enhance user experience.

As a Marketing Automation & AI Engineer at Wego Medika Indonesia, you will be responsible for developing and implementing marketing automation strategies that leverage AI to optimize our campaigns. You will work closely with our data science team to integrate AI-driven insights into our marketing efforts, ensuring we stay ahead of the curve in the competitive travel industry.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing automation strategies using tools like HubSpot, Marketo, and Eloqua.
• Integrate AI-driven insights into marketing campaigns to enhance personalization and effectiveness.
• Analyze campaign performance data to identify trends and opportunities for improvement.
• Collaborate with cross-functional teams to align marketing automation efforts with business objectives.
• Stay updated with the latest trends in marketing automation and AI, and recommend innovative solutions.
• Monitor and optimize marketing automation workflows to ensure efficiency and scalability.
• Provide training and support to the marketing team on the use of marketing automation tools.
• Conduct A/B testing and other experiments to continuously improve marketing strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Computer Science, Marketing, or a related field.
• 3-5 years of experience in marketing automation and AI, with a strong focus on the travel industry.
• Proficiency in marketing automation tools such as HubSpot, Marketo, and Eloqua.
• Experience with AI and machine learning technologies, including Python, R, and TensorFlow.
• Strong analytical skills and the ability to derive actionable insights from data.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team.
• Familiarity with Google Analytics, Google Tag Manager, and other digital marketing tools.
• Certification in marketing automation or AI would be a plus.

🛠️ Keahlian

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